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Marketing Coaching for Small Business Owners

Your small business deserves big-time success. We can help make it happen.

Introducing our practical marketing coaching program based on Allan Dib's 1-Page Marketing Plan. Our program is built for small business owners, like you, who want to elevate their marketing game but don't have a CMO-sized budget. Through a combination of theory and practical exercises, we'll guide you in creating a custom marketing plan and executing it successfully.
Marketing coaching

Here's What's Included:

  • Weekly Coaching Sessions: Get expert advice tailored to your business from Certified 1-PMP Coach and Fraction CMO, Nancee Johnson
  • Access to the 1-Page Marketing Plan Coaching Program: An extensive course that guides you from understanding marketing fundamentals to implementing advanced strategies, all mapped out on your 1-page plan.
  • Project Management Tool: Get complimentary access to marketing templates in Trello, an effective project management tool, to keep your marketing program organized and adaptable.


  • 1-Page Marketing Plan Book: We'll provide a digital or soft copy of Allan Dib's "1-Page Marketing Plan" book, the cornerstone of our program.
  • WSI Social Media Management System: Get exclusive access to our social media management system during your program. This AI-enabled system allows you to manage, monitor, and schedule your social media content efficiently.
  • Post-Program Support: Stay ahead of your competition with the option to extend access to our Social Media Management system for just $99/month.

Curriculum Outcome

Our coaching program is split into three main parts: Foundations, Infrastructure, and Lead Generation & Referral Systems.

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Part 1: Foundations

  • Introduction: Learn why having a plan is crucial, understand marketing basics, and kick off your 1-Page Marketing Plan.
  • Target Market: Identify and research your target market, and start applying your customer avatar to your marketing strategy.
  • Messaging: Develop a unique selling proposition that resonates with your audience and create an irresistible offer.
  • Media: Choose the right media channels for your business and learn how to measure ROI effectively.


Part 2: Marketing Infrastructure

  • Lead Capture: Optimize your website, create your cornerstone content piece, and set up your CRM system.
  • Lead Nurturing: Develop a "Super Signature", craft lead-nurturing emails, and implement human-to-human marketing.
  • Sales Conversion: Set up an optimized sales process, confidently raise your prices and educate your customers for easier selling.

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Part 3: Lead Gen & Referral Systems

  • Delivering a World-Class Experience: Use systems and technology to build a loyal customer base and create a superior customer experience.
  • Customer Lifetime Value: Learn strategies to generate more sales from existing customers and optimize your business goals.
  • Your Referral System: Develop effective ways to incentivize your network for consistent referrals and build a memorable brand.

Are you ready to transform your small business with effective, affordable marketing coaching? Get started with our 1-Page Marketing Plan program today!